In recent years, the global robotics market has experienced steady growth. According to MIR DATABANK data, the market's compound annual growth rate (CAGR) over the past five years has remained above 6%, with projections indicating it will exceed 800,000 units by 2030.

As a leading Chinese industrial robotics brand, ESTUN has steadily solidified its position in the global market through technological innovation and market expansion. In the first half of 2025, ESTUN captured 10.5% of the Chinese market share, contributing to the rise of the domestic industrial robotics localization rate to 55.3%. This progress underscores the growing influence of Chinese robotics in global high-end manufacturing.

Global Layout: Weaving a Network of Innovation and R&D

ESTUN’s global strategy is built on in-depth insights into core market demands and a commitment to localized operations. To evolve into a globally competitive robotics enterprise, ESTUN actively integrates into the global innovation ecosystem while establishing an extensive and efficient service network.

In key markets such as the UK and Germany, ESTUN has assembled teams of local engineering talent responsible for product localization and timely, reliable technical support. These teams serve as critical bridges for gathering cutting-edge technological insights and absorbing advanced manufacturing expertise.

ESTUN’s global expansion continues to advance dynamically. In October 2024, the company established its European headquarters in Switzerland, marking the beginning of its European journey. By May 2025, ESTUN had entered Italy, forming a local technical team and subsidiary. The following month, it expanded into Germany, setting up a subsidiary there. In July, ESTUN further strengthened its global production capacity and supply chain system by launching a manufacturing base in Poland through its overseas subsidiary. Additionally, the company maintains branches and technical sales teams in Turkey, Spain, and other European countries.

This international R&D capability has enabled ESTUN to develop 95 industrial robot models covering payloads ranging from 3kg to 1000kg, all certified to international standards such as CE, UL, and high-standard functional safety certifications.

This strategic layout helps optimize the cost structure of overseas subsidiaries, advance localized manufacturing, and deepen the integration of the “All Made By ESTUN” philosophy across the global industrial chain.

Dual-Track Strategy: Collaborative Globalization and Local Breakthroughs

In 2025, ESTUN’s globalization strategy is advancing on two fronts:

• On one hand, the company supports the overseas expansion of Chinese industries such as new energy vehicles and lithium battery equipment by providing automation and smart manufacturing solutions for their overseas production bases.

• On the other hand, ESTUN continues to deepen local operations through overseas teams. In June 2025, its European team collaborated closely with the Nanjing team to deliver exhibition support and technical services at Germany’s Automatica fair, demonstrating the company’s localized service capabilities in international markets.

In recent years, ESTUN has participated in numerous international exhibitions, including WIN EURASIA in Turkey, Intermach and Metalex in Thailand, EuroBlech and Automatica in Germany, and the SPS Industrial Automation Exhibition. These events showcased ESTUN’s innovative technologies and products in robotics, motion control, and metal processing, further reinforcing its global strategic footprint. By engaging with industrial hubs across Europe and Asia, ESTUN continues to strengthen collaboration with international customers and integrators, exploring new pathways for industrial automation and smart manufacturing while deepening the integration of Chinese innovation into the global industrial ecosystem.

Technology Breakthrough: Robotics’ Global Ascent

In ESTUN’s journey to penetrate the international high-end equipment manufacturing sector, the sheet metal automation field has emerged as a strategic breakthrough.

Leveraging its core competencies in intelligent, digital, and flexible solutions, ESTUN achieved the milestone of transitioning from “0” to “1” in overseas sales of bending automation systems. By coordinating sales, design, procurement, production, and logistics, the company established an efficient overseas workstation delivery process. To date, ESTUN has successfully delivered and commissioned 18 overseas projects, implementing solutions in countries and regions including South Korea, Turkey, Argentina, Thailand, Saudi Arabia, Malaysia, Germany, Hungary, Vietnam, and Indonesia. These projects span multiple sectors, including automotive, home appliances, construction, energy storage, and engineering machinery.

To meet the technical standards and customer requirements of different markets, ESTUN has pursued targeted product R&D and production, obtaining multiple international standard certifications such as CE, UL, cETLus, and TÜV CE. Through overseas sales, the company has steadily built a customer base, successfully entering European and other global markets, expanding its market share, and promoting advanced robotics technology and smart manufacturing solutions across more industries.

Global Service: Zero-Distance Support for Customer Productivity

In today’s era of global industrial automation, competition among robotics companies has expanded from product performance to comprehensive supply chain service capabilities.

ESTUN’s global service system supports customers’ international strategies through a multi-faceted network encompassing delivery training, installation and debugging, preventive maintenance, extended warranty services, upgrades, peripheral products, repair services, spare parts, and buy-back services. This robust service framework ensures customers can confidently utilize ESTUN’s high-quality products and comprehensive operational support, training, and upgrade services.

ESTUN has established 75 service outlets worldwide, covering manufacturing and economically developed regions across Europe, the Americas, and Asia. The company regards the European market as a strategic starting point for its growth into a global industrial robotics leader and has established subsidiaries and local teams in multiple European countries.

ESTUN has built a global production capacity system centered domestically and supported by overseas bases. Through its “Local for Global” model, the company leverages the efficiency of China’s local supply chain to provide global customers with technologically advanced, cost-optimized, and widely applicable industrial automation solutions. At the same time, ESTUN operates production bases in Europe, enabling flexible and efficient localized production to better serve European customers and enhance global delivery efficiency.

The Future Battle: Embodied AI and the Global Ecosystem

Globalization not only drives market expansion but also accelerates technological advancement. In the field of embodied AI, ESTUN’s subsidiary, ESTUN CZ, launched the second-generation humanoid robot Codroid 02 in June 2025. Featuring fully self-developed integrated joint modules, Codroid 02 achieves a dynamic balance of strength and precision through technological integration. It efficiently performs tasks such as component grasping and material handling, as well as precision work like screw fastening and quality inspection. With its online learning capabilities, Codroid 02 continuously expands its skill set to adapt to flexible manufacturing needs, offering innovative solutions to the long-standing challenge of practical application scenarios for humanoid robots.

Globally, competition in the humanoid robotics sector is intensifying, with rapid technological iterations. Through sustained investment in core technologies and in-depth exploration of practical application scenarios, ESTUN CZ is gradually building a differentiated competitive advantage.

As a leader in China’s industrial automation sector, ESTUN not only ranks first in domestic industrial robot shipments for consecutive years but also competes on the global stage alongside internationally renowned brands. The company recognizes that its global development journey is not only about its own growth but also about actively shaping the future of global smart manufacturing.

Smart Manufacturing Without Borders, Innovation Without Limits. ESTUN is committed to advancing together with the global industry, increasing R&D investment, and deepening its expertise in motion control and automation technologies. Leveraging the synergistic advantages of its global R&D centers, ESTUN will accelerate the integration of embodied AI, artificial intelligence, and robotics, delivering high-value robotic products and smart manufacturing solutions tailored to the complex application needs of diverse industries.