On January 9, 2026, the Estun China Channel Partner Development Summit was successfully held in Nanjing. Under the theme "Unite for Leap, Jointly Scale New Heights," the summit brought together channel partners from across the country to explore how to achieve leapfrog growth through technological collaboration and ecosystem co-creation in this new stage of deepening intelligent manufacturing development.

During the summit, Estun officially launched the brand-new iER series robots, marking a critical step forward in the company's intelligent industrial robotics journey. Based on a newly defined standard platform, this series achieves a systematic leap in core technologies, aiming to reshape the industry competitive landscape and help partners build stronger competitiveness in diverse application scenarios.

For 2026, Estun has defined its strategic path focusing on "global layout, deep integration of AI and Embodied Intelligence, and industry-specific intelligent solutions." The company will continue to advance technological platform upgrades, strengthen its product portfolio in areas such as motion control, laser applications, collaborative robots, and industrial safety, and empower key industries like automotive and new energy with "Robot+" smart solutions, propelling intelligent manufacturing towards a more advanced stage.

Estun will further align with channel partners, leveraging its full-stack independent R&D technological foundation and a clear industry empowerment framework to jointly explore new market frontiers. In the future, the company will continue to deepen investments in cutting-edge directions like Embodied Intelligence and Industrial AI, embarking on a new journey of intelligent and high-quality collaborative development alongside ecosystem partners.

01 Opening Address

Estun President Wu Kan stated in his opening address that since initiating channel transformation in mid-2024, the company has resolutely supported channel partners and reduced direct sales. This decision has been validated by the practice of channel performance exceeding all targets in 2025, confirming the strategic direction's correctness. Looking ahead to 2026, based on the consensus growth target of 25% proposed by channel partners, the company is confident in achieving even higher growth, further solidifying the commitment to the channel strategy.

Simultaneously, the channel ecosystem is undergoing a profound qualitative transformation: the number of partners has been streamlined annually from an earlier stage of hundreds, while overall sales scale and capabilities continue to rise. This signifies the channel system's evolution towards a high-quality collaborative model characterized by "fewer but finer, stronger and larger." Facing fierce market competition, Wu Kan emphasized that Estun will refuse to engage in price wars, instead focusing on building core competitiveness through forward-looking products and technologies. A series of new products and genuine AI solutions for industrial scenarios are about to be launched, aiming to provide partners with the "ammunition" to conquer the market and build moats.

To achieve a "mutual journey" with the channels, Estun commits to providing solid backing from two key dimensions: first, continuously offering an excellent and leading product portfolio; second, at the market front, deploying Solution Director teams with profound industry knowledge and technical backgrounds to provide strong support for channel partners in targeting key accounts, jointly delivering value rather than just products to customers. Customers and channels are a community of shared destiny with common growth goals. Collaboration must balance rules with flexibility, ultimately achieving resource integration, complementary strengths, and jointly creating sustainable long-term value.

02 Strategic Layout & iER New Product Launch

Estun Executive President Zhu Chunhua noted in his speech that despite intense current market competition, China's automation and robotics market maintains stable growth. Leveraging its robotics "Dual-First Strategy" – maintaining the top position among domestic robotics brands for seven consecutive years and rising to first in China's overall robotics market in 2025 with a 10.5% market share – Estun has achieved a leap in industry status from "following" to "running alongside" and even "surpassing."

He emphasized that Estun will continue to focus on key industries like new energy, automotive, metal processing, and high-end equipment, collaborating with industry leaders to create benchmark intelligent manufacturing cases. Through its five business segments – industrial automation core components, industrial robots, industrial digitalization, intelligent manufacturing systems, and AI & Embodied Intelligence – Estun aims to build a smarter, safer, and more complete solution ecosystem.

At this conference, Estun officially launched the brand-new iER series of Intelligent Industrial Robots. Positioned around "More Open, More Intelligent, More Reliable, and Higher Precision," the series features the new self-developed iER.OS robot operating system, achieving deep software-hardware integration. The iER series achieves comprehensive leaps in precision, speed, intelligence, openness, energy efficiency, and reliability: its absolute positioning accuracy reaches < ±0.2mm; it supports AI ecosystem layout and multi-level integration solutions, possessing intelligent capabilities to "see, think, and make decisions"; the new generation control cabinet reduces energy consumption by up to 30% and is equipped with a remote operation and maintenance platform, significantly improving service efficiency. Estun Automation Robot Product Line General Manager Zhao Penghe emphasized that the iER series is not merely a product upgrade but a key vehicle for Estun's "Industrial Embodied Intelligence" strategy and its transition from a hardware supplier to an "intelligent ecosystem builder."

03 Technological Empowerment, Innovation Engine

At the summit, Estun's expert team highlighted the company's innovative achievements and cutting-edge technologies across its product portfolio. In areas such as motion control, industrial robots, collaborative robots, laser products, and safety products, a series of new products and technologies were showcased, demonstrating Estun's deep expertise and forward-looking vision in intelligent manufacturing.

Motion control, as Estun's technological cornerstone, sees its new generation servo platform and full series of controllers achieving integrated logic and motion. The products match international top-tier levels in core performance aspects like high-precision multi-axis synchronization, vibration suppression, and dynamic compensation. Combined with AI self-learning algorithms, they significantly enhance equipment response speed and operational energy efficiency, providing a stable and intelligent control core for high-end equipment and precision machining.

The laser product line now covers full scenarios from portable tools to high-end industrial solutions. In areas like handheld welding, sheet metal cutting, robotic laser workstations, and micro-nano processing, Estun, with its autonomous laser systems and process packages, greatly improves processing precision and efficiency. Its collaboration with globally leading galvanometer manufacturers further strengthens its technological leadership in cutting-edge processes like precision marking and Through-Glass Via (TGV) processing.

Collaborative robots continue to evolve. From the highly reliable S series to new safety-oriented, lightweight, and commercial versions, Estun has not only enhanced product precision and ease of use but also lowered integration barriers through an open ecosystem and scenario-based kits. In the field of humanoid robots, the company is making forward-looking layouts in "Industrial Embodied Intelligence," advancing robots from preset execution towards autonomous perception and decision-making, opening new possibilities for flexible manufacturing.

BBH Safety products, with the core philosophy of "Safety Protection, Escorting Global Expansion," introduce a full series of safety PLCs and solutions conforming to PL e/SIL 3 levels. The products feature multi-protocol compatibility, high reliability, and flexible expansion, effectively ensuring human-robot collaboration, production line operation, and equipment export compliance, providing global customers with safety guarantees based on international standards.

Smart solutions focus on deep industry cultivation. Based on process understanding in fields like automotive, new energy, and 3C electronics, they offer complete delivery from single-station automation to full-line intelligent manufacturing. By deeply integrating technologies such as AI vision, real-time path planning, and digital twins with autonomous robots and motion control systems, Estun helps customers break through bottlenecks in production efficiency and process quality, achieving a tangible leap from "automation" to "intelligence."

04 Channel Policy Announcement

In the 2026 channel policy, Estun has established "Unite for Leap, Win-Win Cooperation" as the core guiding principle, aiming to build a closer, sustainable growth community with channel partners. The policy systematically upgrades the cooperation framework around two main lines: "Empowerment" and "Win-Win."

On the empowerment front, the company will strengthen support for qualified channel partners through four key measures: precise resource allocation, performance evaluation focused on the end-market, collaborative targeting of key accounts, and a tiered partner benefits system. The policy emphasizes guiding partners to enhance their own operational and service capabilities, with resource倾斜 and exclusive benefits dynamically matched based on comprehensive performance, assisting partners in achieving dual leaps in capability and performance.

Simultaneously, Estun also emphasizes building a healthy, orderly, and transparent cooperation ecosystem. The new policy will further standardize market order, guide partners to follow common principles, focus on value creation, and enable long-term shared benefits through clear, predictable incentive mechanisms.

Estun remains committed to long-termism and the resolve to progress collaboratively with partners, striving to jointly explore new market frontiers and share a prosperous future in the new journey of intelligent manufacturing.

The successful conclusion of the 2026 Estun China Channel Partner Development Summit marks a new stage in the win-win journey between Estun and its partners. This summit served not only as a platform for launching significant innovations like the iER series robots but also as a concentrated display of Estun's full-stack technological capabilities and industry-depth solutions. Through strategic focus, technological empowerment, and ecosystem co-creation, Estun will continue to strengthen its collaborative bonds with partners, jointly navigating market transformations, exploring new landscapes in intelligent manufacturing, and advancing towards a high-quality, sustainable future.